Petplan has always been a hub of pet content for their policyholders and prospects alike. Between the old fetch! magazine, the monthly newsletters and countless blogs on the site, providing pet owner’s with information has always been an important part of our brand. As the magazine was phased out and newsletters became more thematic and focused per month, we decided to implement more content emails in the mix.
As we adjusted this template to lead the user directly to the CTA, as well as evolving it with the rebrand, we saw an increase in clicks and conversion rates from these content pieces. Being able to source imagery and find a template that really spoke to the blog behind each of these e-blasts was a fun and creative challenge.
